The My Skin & Hair Journey will help researchers better understand the biological, clinical and environmental factors that contribute to skin and hair health over time.
This multi-year study, which will enrol thousands of US women, has been launched by beauty giant L’Oréal and Verily, an Alphabet precision health tech company.
The My Skin & Hair Journey plans to develop an unprecedented body of knowledge about perceptions and experiences of skin and hair health, including the role of lifestyle, environment, wellness, and personal beauty routines.
Self-identifying women aged 18 to 70 from various ethnicities, social backgrounds and with diverse skin and hair attributes, are being invited to take part by privately sharing their unique skin and hair health journeys through self-reported data and surveys. A sub-group of participants will also be invited to further testing to uncover biomarkers – unique biological signatures – that can lead to early detection or prevention of skin disorders, before they take hold.
“It is the first time a study of this magnitude has been designed for and launched in the beauty industry. Our work will go beyond skin and cover our research around longevity,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal. “This study has the potential to unlock the mysteries of skin and hair health down to the individual level. In the future, it can serve as the cornerstone for developing precision beauty innovations for hair and skin, with a level of personalisation never seen before.”
Guive Balooch, L’Oréal’s Global MD of Augmented Beauty and Open Innovatio adds: “Skin health cohorts play a crucial role in unravelling the intricate connection between a wide range of biomarkers and skin health outcomes. Engaging regularly over time with the study participants allows us to observe changes, pinpoint risk factors, and develop personalised skincare recommendations that enhance overall skin health and well-being. This comprehensive understanding contributes to the development of more precise and inclusive skincare approaches that cater to the diverse needs of individuals worldwide.”