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Return of Training Workshop: "Optimising the Technical-Marketing Interface" in Sandton


Sandton Buidings
Source from: https://joburg.co.za/sandton-johannesburg/


After a long absence, the training workshop “Optimising the Technical-Marketing Interface” is set to return to the South African cosmetic industry. Organised by Cosmetic Solutions, this intensive one-day program is scheduled for the third quarter of 2024 at the Africlassic River Lodge Conference Centre in Rivonia, Sandton. Running from 8:30 AM to 5:00 PM, this workshop aims to equip technical and marketing personnel at all levels with the skills to work in synergy, maximising their impact on business success.


John Knowlton of Cosmetic Solutions is the driving force behind this training session. With over 35 years of experience in facilitating seamless collaboration between technical and marketing functions in the cosmetic industry, John is ideally suited to lead this program. His expertise has been recognised internationally, and he has delivered numerous papers and training sessions globally in the field of cosmetic science.


"Finally, after being cancelled indefinitely with the advent of COVID-19 early in 2020, I am delighted to announce the return of the highly-esteemed training workshop with updated content,” said John Knowlton.


The workshop is designed to foster a collaborative environment where technical and marketing teams can achieve maximum effectiveness. Participants will delve into various topics, including:


  • Managing the Technical-Marketing Interface for Maximum Effectiveness: Strategies to ensure seamless collaboration between technical and marketing teams.

  • Effective Product Development and Fragrance Briefing: Techniques for developing successful products and creating compelling fragrance profiles.

  • Creating a Creative Working Environment: Methods to cultivate an environment that encourages creativity and innovation.

  • Brainstorming as a Creative Business Tool: Practical exercises to harness brainstorming as a powerful tool for business growth.

  • Introduction to Project Management Techniques: Tips and tricks to streamline project management and avoid common pitfalls.


The cost for the training program is R2800, which includes tea/coffee and an executive lunch. Interested participants can book their spot by contacting John Knowlton at 082 451 3422 or via email at john@cosmeticsolutions.co.za.

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