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Study reveals growing interest in aesthetic procedures among men

A new study titled "The Growing Trend of Men Getting Medical Aesthetic Treatments" highlights a significant shift in the medical aesthetics industry, traditionally dominated by female clients. This research, conducted by Rare: Consulting, reveals an increasing number of men seeking aesthetic treatments, presenting a lucrative opportunity for clinics to expand their business.

Men Aesthetics
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In a society increasingly influenced by social media, it's no surprise that many men are eager to enhance their appearance to align with prevailing beauty standards. The study found that of those who underwent medical aesthetic treatments in the past 12 months, 38% were men. Furthermore, one in three men are considering such treatments within the next year. These findings underscore a burgeoning interest among men in both surgical and nonsurgical aesthetic procedures.


The types of treatments popular among men in the UK are diverse. Notably, one in four men who have had medical aesthetic treatments in the past year opted for medicated weight management treatments. This trend indicates a growing awareness and prioritization of holistic health and wellness among men. Additionally, the term "Brotox" has emerged to describe the significant number of men, about one in five, who are turning to botulinum toxin treatments to maintain a youthful appearance.


The research also highlights a rising interest in vitamin injections, with one in five men having undergone such treatments. This trend further emphasises the importance men are placing on their overall health and wellbeing. Improving self-confidence appears to be a primary motivator for these choices, with nearly half of the men surveyed citing it as the most critical factor driving their decision to undergo medical aesthetic procedures.


Despite the growing interest, several barriers still deter men from fully engaging with the aesthetics market. The study found that over three-quarters of men expressed concerns about the quality of products used during treatments. Safety concerns were also prominent, with three in four men indicating that worries about the safety of procedures could prevent them from seeking aesthetic treatments. These findings suggest that clinics and healthcare professionals need to address these concerns by positioning themselves as medically qualified and safe practitioners, thereby differentiating from non-medically qualified practitioners.


The study presents numerous opportunities for healthcare professionals to tap into this expanding market. Tailoring treatment packages to suit male anatomy and addressing specific needs can help attract more male clients. Effective marketing strategies, emphasizing men's health and wellness, and showcasing tailored treatments, are crucial for clinics aiming to reach this demographic.


The growing trend of men seeking medical aesthetic treatments indicates a cultural shift towards greater acceptance of male grooming and self-care. As men become more aware of the aesthetic options available, clinics that understand and cater to their unique needs are poised to benefit from this emerging market. This trend is expected to continue rising, offering significant potential for business growth in the medical aesthetics industry.

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